The UK patent rights to the Gottlieb Daimler's engine were purchased in 1893 by Frederick Simms, who formed a new company, the "Daimler Motor Syndicate". In 1896 Simms and Harry Lawson initiated car production in the city of Coventry as the "DaimlerMotor Company" Daimler is known as Britain's oldest marqueThe Daimler Sovereign, a more luxury version of the Jaguar 420, was introduced in 1966. The Sovereign shares the same four-door monocoque body shell of the Jaguar and utilizes a traditional Daimler fluted radiator grille. It is equipped with all around independent coil spring suspension, disc brakes and a version of the Jaguar MKX's 4235cc DOHC straight-six engine. The Daimler Sovereign remained in production until 1969 by which time some 5,829 are thought tohave been made.